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December 7, 2012

Enterprise opens first franchise and rebrands its operations in Spain and France

For the first time in our more than 55-year history we are franchising our flagship Enterprise Rent-A-Car brand by appointing Guerin Car Rental Solutions as a franchisee in Portugal. This agreement also marks Enterprise Holdings’ entry into the Portuguese market, bringing the Enterprise Rent-A-Car brand’s European presence to six countries – the UK, Germany, Ireland, France, Spain and Portugal – representing more than 65% of the European car rental market.