While sponsorship brings financial benefits to university societies, I was keen to work with companies that would bring more than that to the relationship. When Enterprise agreed to support us, I was surprised at what they were prepared to do to make sure our relationship was a success.
One of the highlights from my time at Coventry University is being part of the university's Cheerleading club. As President, I was keen to find sponsorship opportunities with businesses that would not only provide financial benefits but also help our members’ employability. This is when Enterprise stepped in.
I always enjoy attending the Enactus finals, as I get to hear all the presentations from the participating University teams, as well as meet some great students. But nothing prepared me for what happened next.