Enterprise opens first franchise and rebrands its operations in Spain and France
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November 26, 2012
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January 9, 2013For the first time in our more than 55-year history we are franchising our flagship Enterprise Rent-A-Car brand by appointing Guerin Car Rental Solutions as a franchisee in Portugal. This agreement also marks Enterprise Holdings’ entry into the Portuguese market, bringing the Enterprise Rent-A-Car brand’s European presence to six countries – the UK, Germany, Ireland, France, Spain and Portugal – representing more than 65% of the European car rental market.
For the first time in our more than 55-year history we are franchising our flagship Enterprise Rent-A-Car brand by appointing Guerin Car Rental Solutions as a franchisee in Portugal. This agreement also marks Enterprise Holdings’ entry into the Portuguese market, bringing the Enterprise Rent-A-Car brand’s European presence to six countries – the UK, Germany, Ireland, France, Spain and Portugal – representing more than 65% of the European car rental market.
We have also started the process of rebranding the recently acquired Citer and Atesa operations in France and Spain, taking the total number of corporate-owned and franchise Enterprise Rent-A-Car locations in Europe to over 1,000. Today, the European Enterprise Rent-A-Car network operates more than 100,000 vehicles.
“We are committed to developing a comprehensive network of rental car businesses across Europe and beyond,” said Jim Burrell, senior vice president, Europe, for Enterprise Holdings. Through our regional subsidiaries we now operate the largest fleet of vehicles in the world and a global network of more than 8,200 airport and neighborhood locations.